Redmi

Redmi is a sub-brand owned by the Chinese electronics company Xiaomi. It was first announced in July 2013 as a budget line, and became a separate sub-brand of Xiaomi in 2019 with entry-level and mid-range devices, while Xiaomi itself produces upper-range and flagship Mi phones. Redmi phones use the Xiaomi's MIUI user interface on top of. Models are divided into the entry-level Redmi, the mid-range Redmi Note, and the high-end Redmi K. In addition, the unrelated Mi A series is also positioned in the similar market segment with Redmi devices, despite being part of the upper-range Xiaomi Mi lineup. The most significant difference from other Xiaomi smartphones is that they use less-expensive components and thus have lower prices while retaining higher specifications. In August 2014,  reported that in the second quarter of the 2014 fiscal year, Xiaomi had a market share of 14% of smartphone shipment rankings in China. Redmi sales were attributed as a contributing factor toward this gain in shipment rankings.